About Us

Unbranded by Keller Homestead

Veteran Owned • Homegrown by Heroes Certified • Family Built

Unbranded by Keller Homestead is a small, family-based farm located in Fairmount, Indiana, where hard work, faith, and family come first. We grow as much as we can ourselves, raising our products from the ground up with integrity and care. Every bar of soap, balm, or bottle that leaves our farm reflects our commitment to creating natural, healthy, and honest products you can trust.

As a veteran-owned business, we take great pride in serving our community with the same dedication that built our nation. We’re honored to offer military and first responder discounts as a small thank you to those who serve and protect.

Our Story

We’re Josh and Christal Keller, the husband-and-wife team behind Unbranded by Keller Homestead. Our story began back in 2011, when two people, each with their own path, found something worth building together. Between us, we’ve raised a beautiful, blended family of five kids, who have grown up learning the values of hard work, faith, and gratitude on the farm.

Meet Josh

Josh served proudly in the U.S. Army for eight years as a combat medic, dedicating his life to helping others. After his military service, his desire to serve didn’t stop there—he became a firefighter, then a policeman for five years, followed by a school nurse and football coach, and now works with the county health department.

But Josh isn’t your typical government employee. He uses his position to truly make a difference—helping people find real solutions, support, and hope. He’s a family man through and through, with a heart for his community and a calling to serve wherever he can.

Meet Christal

Christal is the creative heart behind Unbranded. A true cowgirl at heart, she grew up on horseback and spent much of her life barrel racing and rodeoing professionally. Though her life has taken new directions, the rodeo spirit has never left her—it lives on through the Unbranded name and logo, inspired by her beloved unbranded sorrel horse Scuba.

That horse was something special—wild yet loyal, strong yet gentle. He demanded respect but gave it right back when earned. He embodied freedom, spirit, and faith—the same values Christal pours into every product she makes.

From that unbranded sorrel came the meaning of our name:

“We believe there is only one brand—and it is His.”
God gave us free will, like the wild unbranded horse. We have the freedom to choose our path, yet the truest freedom is found when we choose Him.

Today, Christal balances her passion for her business with her work as a medical billing specialist for several dermatology offices—all while keeping her heart rooted in home, family, and faith.

Our Mission

At Unbranded by Keller Homestead, we believe in creating products that are as pure, honest, and grounded as the land we live on. We take pride in making everything by hand, using natural, homegrown, and locally sourced ingredients whenever possible.

Every product we make carries a piece of who we are—our faith, our roots, and our belief that living unbranded means living true to God’s purpose.